Search Engine Optimization (SEO) or Search Engine Optimisation as we here in the UK call it, involves specialist SEO copywriting techniques designed to improve your website’s ranking in search engine results pages.
In ye olde days (about 5 years ago) all you had to do was repeat the same keywords again and again to get your site noticed. Now, however, SEO copywriting is much more sophisticated, requiring relevant, well-written content, with keywords incorporated ‘naturally’ into the text. SEO copywriting, therefore, can involve more than basic web copywriting. Blogs and case studies, for example, all add to the SEO impact of the site.
As an experienced SEO copywriter, I can give the search engines precisely what they are looking for, while simultaneously giving your customers a clear, compelling sales message.