Whether they are to appear in catalogues, brochureswebsitesflyersadvertisements or labels attached to the products themselves, product descriptions do much more than simply describe. They give the product a voice. They bring it to life. They reach out to the customer, grab them by the lapels and give them a big kiss on the lips.

If you want people to actually read your product descriptions, you need a copywriter that can write for your customers’ personality and the lifestyle they aspire to.

By tackling the readers’ key question, “What’s in it for me?”, using sparkling, engaging language that excites and compels customers in a way that images and bullet points alone cannot, my product descriptions will be the best salesman you’ve got.